Trade & Exports

Opportunities and limitations for the rural sector

The proposed New Zealand-India Free Trade Agreement (FTA) represents a significant development in the relationship between two very different agricultural economies.

India is now the world’s most populous country, with a rapidly growing middle class and increasing demand for high-quality goods and services. For New Zealand’s rural sector, the agreement creates many potential opportunities, although the benefits will not be evenly spread across all industries.

 

No dairy products

One of the most important features of the FTA is what it does not include. Dairy, New Zealand’s largest agricultural export sector, has largely been excluded from meaningful market access improvements. This reflects the political and economic importance of dairy farming within India, where millions of small-scale farmers rely on dairy production for income.

For New Zealand dairy farmers, this means the agreement is unlikely to deliver the type of transformational change experienced under previous trade agreements, such as improved access into China. Significant tariffs and restrictions on dairy products are expected to remain, limiting opportunities for products such as milk powder, butter and cheese.

 

Benefits to New Zealand however

While it may be disappointing for New Zealand’s largest export industry that the FTA does not include dairy, the wider rural sector could still benefit substantially:

The red meat sector may be one area with future opportunity: Although India is not traditionally viewed as a major market for New Zealand beef and lamb, changing demographics, urbanisation, tourism growth and increasing household incomes may support demand for premium imported meat products. High-end restaurants, hotels and specialist food retailers provide opportunities for New Zealand producers who are able to market themselves around quality, safety and traceability.

Horticulture could see meaningful benefit: New Zealand products such as kiwifruit, apples, cherries and other premium produce are well-positioned to appeal to India’s expanding middle class. Reduced tariffs, improved customs processes and stronger trading relationships could make these products more competitive. For growers, increased access to a market of more than 1.4 billion people provides an important opportunity to diversify beyond existing export destinations.

Forestry may also benefit from closer trade ties: India’s growing population and continued urban development are creating increasing demand for construction materials and wood products. New Zealand’s forestry industry, including exporters of logs and processed timber, may be well placed to satisfy this demand as India continues investment in housing and infrastructure.

Opportunities for the wool and fibre industries: While wool has faced significant challenges in recent years, India’s large textile and manufacturing sectors could create opportunities for high-quality New Zealand wool products. A stronger trading relationship may assist producers seeking new markets beyond traditional buyers.

 

FTA will go beyond the farm gate

The benefits of increased trade are unlikely to stop at the farm gate. Rural contractors, transport companies, processors, ports, professional advisers and technology providers may all benefit from increased export activity. New Zealand’s expertise in agricultural technology, animal genetics, environmental management and efficient farming systems may also create opportunities to export knowledge, not just physical products.

However, rural businesses should approach this new market carefully. India is a complex economy with different legal systems, regulations and commercial practices. Businesses considering expansion will need to carefully manage contracts, payment terms, intellectual property protection, biosecurity requirements and supply chain arrangements. Good professional advice will be vital to succeed in India.

There are also concerns that increased trade can create competitive pressures. While New Zealand’s agricultural sector is highly efficient, cheaper imported goods, labour differences, and different production standards can create tension. Ensuring fair competition and maintaining New Zealand’s reputation for quality will remain essential.

The exclusion of dairy means the FTA is unlikely to be a complete solution for New Zealand agriculture. The sector that has historically delivered the greatest export value may receive the least immediate benefit. For other rural industries, however, particularly horticulture, forestry, sheep and beef, and specialised agricultural services, the FTA could provide valuable long-term opportunities.

Ultimately, the success of the FTA for rural New Zealand will depend less on the signing of the document itself, and more on the ability of producers and exporters to identify opportunities, manage risk and build lasting relationships in one of the world’s fastest-growing economies.

 

FTA still to be ratified

While the FTA has been signed, it is still currently undergoing domestic ratification. It has now passed its first reading in Parliament and is currently being reviewed by the Foreign Affairs, Defence and Trade Committee.

After the committee process is completed, the legislation must still pass its remaining readings before the FTA formally comes into force.

 

DISCLAIMER: All the information published in Rural eSpeaking is true and accurate to the best of the authors’ knowledge. It should not be a substitute for legal advice. No liability is assumed by the authors or publisher for losses suffered by any person or organisation relying directly or indirectly on this newsletter. Views expressed are those of individual authors, and do not necessarily reflect the view of Edmonds Judd. Articles appearing in Rural eSpeaking may be reproduced with prior approval from the editor and credit given to the source.
Content Copyright © NZ LAW Limited, 2026.    Editor: Adrienne Olsen.       E-mail: [email protected]      Ph: 029 286 3650


Shearing the love

Focus on New Zealand wool

In what has certainly come as a big boost to sheep farmers and the agricultural sector, the government announced that from 1 July 2025 all government agencies must use woollen fibre products in the construction and refurbishment of government buildings – where practical and appropriate.

 

The importance of wool

New Zealand is currently the world’s third largest wool producer, trailing only China and Australia. Our wool accounts for around 9% of total global wool production.[1]

Home to around 23.3 million sheep, 80% of New Zealand‘s wool clip is ‘strong wool’ that is suitable to use in building products such as carpets, rugs, insulation and acoustic panels.

The 120,000 tonnes of wool that New Zealand produces annually generated $549 million in 2024.The government, however, believes this figure can be improved upon by prioritising a more direct approach to use more natural fibres in government buildings.

 

New changes

The government has agreed to an amendment to Rule 69 of the Procurement Rules; this rule requires agencies to note the Construction Procurement Guides when procuring construction works

(essentially meaning agencies must prioritise wool when possible). The changes will affect two categories of government buildings:

  1. New construction works when the maximum total estimated value of the build meets or exceeds $9 million, and
  2. Refurbishments when the maximum total estimated value of the work meets or exceeds $100,000.

If an agency has chosen not to use woollen fibres, it must report annually to the Ministry of Business, Innovation, and Employment (MBIE) regarding why the use of woollen fibres was not practical or appropriate.

 

A developing trend?

This announcement continues a developing trend as the government clearly signals a more supportive approach towards the wool industry.

In November 2024, New Zealand signed the Agreement on Climate Change, Trade and Sustainability (ACCTS) with Switzerland, Costa Rica and Iceland to remove tariffs on hundreds of sustainable goods and services (including wool products). The ACCTS aims to prioritise New Zealand’s sustainable exports.

Alongside the ACCTS, the government also made a raft of changes to the Emissions Trading Scheme (ETS) that limit the ability of farmers to turn their most productive farmland into forestry for the purpose of obtaining carbon credits. While the price of wool continued to drop, many farmers had begun to move away from wool in favour of planting forestry with the perception being that this approach was likely to yield a higher profit than farming sheep. The changes to the ETS provide a further boost to the wool industry.

 

The benefits of using wool

For close to 150 years, the sheep industry was the backbone of New Zealand’s economy. While the profitability of wool and sheep farming has reduced with the creation and implementation of synthetic fibres in clothing and other manufactured goods, the quality of New Zealand’s wool has not decreased.

Wool outperforms synthetic fibres when it comes to sustainability and longevity.

Wool’s natural qualities allow it to dampen sound and absorb pollutants. As well, wool creates healthier indoor environments by naturally regulating humidity and improving air quality.

 

What are farmers saying?

The reaction from New Zealand farmers has been, unsurprisingly, overwhelmingly positive. Federated Farmers’ Meat & Wool just-retired chair, Toby Williams said that the government’s announcement was a clear vote of confidence in the future of New Zealand wool as a natural and sustainable product.

Mr Williams praised the long-term effects of the decision, saying, “For too long, synthetic alternatives have dominated the list of preferred construction materials, despite wool being a better option in so many ways.

“In the past, it’s felt like a total slap in the face to see our own Government choosing those synthetic alternatives over sustainable and locally grown woollen products.

“Today’s announcement goes a long way in putting those past wrongs right, and is certainly a very positive step in the right direction.

“To sum it up in two words? Shear brilliance.”

[1] NZ Wool lndustry fact sheet, 9 April 2025.

 

DISCLAIMER: All the information published in Rural eSpeaking is true and accurate to the best of the authors’ knowledge. It should not be a substitute for legal advice. No liability is assumed by the authors or publisher for losses suffered by any person or organisation relying directly or indirectly on this newsletter. Views expressed are those of individual authors, and do not necessarily reflect the view of Edmonds Judd. Articles appearing in Property Speaking may be reproduced with prior approval from the editor and credit given to the source.
Copyright, NZ LAW Limited, 2022.     Editor: Adrienne Olsen.       E-mail: [email protected].       Ph: 029 286 3650